CUPRA Experience
Paolo Pellegrin x CUPRA
A photo journey in Greenland.
Our collaboration to document nature's breathtaking power and fragility.
CUPRA x RPM
Presenting the teaser trailer
RPM is a new Sci-Fi production set in the year 2101: where rebels drive to feel adrenaline, to feel emotion.
A contemporary experience
Barça players customise their CUPRAs.
At a recent unique CUPRA event, twenty FC Barcelona players became part of the CUPRA World by creating their ideal cars.
CUPRA x Ansu Fati
Message of optimism for 2021.
CUPRA is starting the new year with a message of optimism alongside a young star.
New global ambassador.
CUPRA has added a new member to its tribe, Marc ter Stegen, one of the world's best goalkeepers.
CUPRA and FC Barcelona
Joining forces.
CUPRA stand in solidarity alongside FC Barcelona in the fight against COVID-19.
CUPRA Tale
CUPRA. A tale of aspiration.
A story about the people who create a world around performance - and invite you to it.
CUPRA in the world of padel
CUPRA Formentor: official car of the World Padel Tour.
Sharing values of passion, determination and sportiness makes the Formentor the perfect candidate to be named official car of the sport.
CUPRAxFC Barcelona
FC Barcelona Partnership.
CUPRA and the football club form a unique alliance to promote talent and innovation.
The CUPRA e-Garage
A unique virtual platform.
CUPRA is strengthening its digital strategy by opening "the CUPRA e-Garage in Cap Formentor".
Let’s win this match together.
CUPRA is helping to bring the support of FC Barcelona's fans back to the Camp Nou as the next few matches will be played behind closed doors.
Brand ambassadors
A passion for padel.
Our passion takes us from the race track to the padel court.
CUPRA Experience
More than a car brand.
Driving a CUPRA is an experience, and so is owning one. You can purchase and repair yours across our global network dealers, as well as receive extra special treatment and services at CUPRA Specialists.
CUPRA Community
You are one of us.
Join our community of individuals brought together by the same passions in life. Expect exclusive experiences like test drives, lifestyle events, track days and much more.
Passion shared is passion doubled.
When I was 15-years-old I would visit my local record store all the time. One day this guy who worked...
CUPRA Specialists
Redefining customer service.
We've strategically designated some of our dealers as CUPRA Specialists. It is where you can meet the CUPRA experts trained to offer you superior assistance and discover the CUPRA Corner, a space that brings out the essence of CUPRA.