CUPRA in the world of padel
CUPRA Formentor: official car of the World Padel Tour.
After starting production of the CUPRA Formentor at the Martorell plant, CUPRA has decided to increase the visibility of the first vehicle designed and developed specifically for the brand. The new model will become the official vehicle of the World Padel Tour (WPT) and will be featured in all professional padel tournaments. In addition, the five CUPRA Padel Ambassadors have received their own customized version of the Formentor to ride.
The appointment of the CUPRA Formentor as the Official Vehicle of the WPT was confirmed during the Barcelona tournament by Antonino Labate, CUPRA Director of Strategy, Business Development and Operations, and Ramón Agenjo, WPT President.
Speaking of the announcement, Labate said: "The Formentor represents the essence of CUPRA, a fast-growing young brand that strongly identifies with the padel success story. Our presence in the sport allows us to reach an audience with whom we share passion, Sharing determination and sportiness, as well as a contemporary lifestyle. With this new model we want to exceed our initial goal of doubling sales and reaching new international markets and we want the World Padel Tour to be a part of this expansion."
Furthermore, WPT President Ramón Agenjo affirmed: "It is a great pride for us to be part of this unique adventure, side by side with such a prestigious brand. In the new project of CUPRA we see many of the values and principles that have inspired the World Padel Tour since its beginnings, such as the passion for the sport, the need to offer excellent quality and the will to satisfy the most demanding customers.The launch of the CUPRA Formentor, the brand's first exclusive model, would have none find a better match than the fastest growing professional competition of the century".
CUPRA in the world of padel
The announcement is part of the agreement between CUPRA and the World Padel Tour, which last year made the car brand the premium sponsor of all official WPT tournaments until 2021. Padel fans will be able to see the CUPRA Formentor at every match as it is proudly displayed next to Center Court.
CUPRA's presence in the world of padel can also be seen on the court. With Fernando Belasteguín, Pablo Lima, Alejandro Galán, Alejandra Salazar and Ariana Sánchez, the brand has assembled a unique team of ambassadors. The five ambassadors, ranked among the top ten padel players in the world, all wear the CUPRA logo when competing on the professional circuit: "Like every member of the CUPRA tribe, I was looking forward to riding the Formentor. I am convinced that this model is the perfect car for my lifestyle as it combines the spaciousness of an SUV with the sportiness of a coupe. I look forward to driving it on the streets of Barcelona," said Belasteguín.
At the end of last year, CUPRA strengthened its presence in the world of padel by becoming the main sponsor of the International Padel Federation (FIP). This collaboration aims to support the international expansion of the sport and its professional development.
A model with 100% CUPRA-DNA
The CUPRA Formentor is the first vehicle specially developed for the brand. The new model will hit dealerships this month in the 310PS version and offer a wide range of up to seven powertrains, with plug-in hybrid variants to follow next year.
The CUPRA Formentor signals the brand's entry into the CUV segment, which is expected to double its market share in Europe over the next five years. Named after the famous cape of the island of Mallorca, this high-performance crossover combines the brand's DNA with cutting-edge technology, a dazzling and captivating exterior design, a detailed customized interior and advanced, high-performance engine options.