CUPRA's dedication to sport and innovation has brought it to the football pitch in this historic moment; partnering up with its hometown's football club for the next five seasons, as its Official Automotive and Mobility Partner. Going beyond the traditional partnership, the brands' main goals were forged from their shared values and histories.

Barcelona is home to both CUPRA and FC Barcelona. Both share a dynamic spirit and are dedicated to promoting young talent and innovative thinking.

"This innovative alliance with one of the world's greatest football clubs shows our strong bet for the CUPRA brand and our commitment with Barcelona. Furthermore, partnering with one of the city's major representatives will support our globalisation strategy as an organisation," said Luca de Meo, SEAT President and Chairman of the Board of its special car division, CUPRA.

CUPRA also takes its place as one of the football club's Global Official Partners.

A CUPRA VIP Box will also be set up at all the club's home games in Camp Nou, as well as a temporary dedicated area outside the stadium, enabling Barça fans to get to know the brand. Furthermore, the stadium's facilities will serve as a testing ground for urban mobility projects.

Stay tuned for more exciting news on this exclusive collaboration.