CUPRA. A tale of aspiration.
CUPRA is proud to present a unique new film that captures the relentless spirit of those who love what they do and live for vivid experiences. A story of people, not machines or numbers joining forces: sharing similar mindsets to create electric experiences. Through the juxtaposition of garage, track and contemporary urban space, the film follows a team of longboarders who embody the emerging spirit of the CUPRA brand.
They return to the workshop for fine tuning and calibration before taking their passion and expertise to the streets. The film's protagonists, outfitted in tailored suits and high-performance helmets, skate with an intensity and grace that perfectly reflects the contemporary vision of athleticism that runs through the entire CUPRA lineup.
The meeting of people who are experienced and obsessed with what they do: they come together, driven by the same values and shared ambitions. This is CUPRA. Rare but not exclusive. Special cars for up-and-coming people who know their trade down to the last detail. At CUPRA we create a world around performance. By focusing on the invigorating experience of racing and infusing that energy, passion and spirit into our cars.
Here we see that concept showcased through the raw energy of high octane downhill longboarding. The essence of defiance, executed confidently and continuously as if it were second nature. Building on years of experience: it's less about lap times and more about enjoying the moment - every moment. The feeling that it takes knowledge, skill and expertise to change the concept of racing and the future of mobility.