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Message of optimism for 2021.

CUPRA Experience

CUPRA x Ansu Fati

Message of optimism for 2021.

CUPRA starts the new year with an upbeat message alongside a young star. The automotive company welcomes an electrifying 2021 with the 'Going Forward' campaign featuring FC Barcelona footballer Ansu Fati. The Barça forward stars in the new CUPRA spot and shares his wishes for this year after enjoying the best season of his professional career.

The youngest player to ever score in the UEFA Champions League has earned a place in FC Barcelona's first-team and made his Spain national team debut: "I'm happy to start 2021 with this message to the world together with CUPRA. It has been a very difficult year with mixed feelings as I have been able to fulfill unthinkable dreams but many others have suffered. My wish for 2021 is to see Camp Nou full of fans again and that we all become the motivation that the world needs," Ansu said.

Go forward

The FC Barcelona striker is the star of the new CUPRA campaign. After a year of milestones for both the footballer and the brand, marred by the COVID-19 pandemic and its aftermath, the spot reveals Ansu Fati's wishes for 2021: for parks, restaurants, cinemas and theaters to return to life ; the players getting back on the pitch and the spectators in the stadiums cheering. The campaign encourages everyone to be the motivation the world needs not just to get back to normal, but to move forward. The CUPRA is facing a year 2021 peppered with innovations, in which it wants to show that electrification and sportiness go together perfectly. The car brand will start the year with the launch of two plug-in hybrid car versions of the CUPRA Formentor, rated at 204 and 245 hp. CUPRA will also make its debut in the Extreme E all-terrain electric SUV competition, which this year will travel the world with five events, using its entertainment platform to promote electrification, sustainability and equality. Finally, CUPRA will also present its first 100% electric car model, the CUPRA Born, a car that will change the dynamic perception of electric vehicles with its emotional sportiness.

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A growing brand

CUPRA completed a 2020 full of milestones, which began with the inauguration of the new headquarters, the CUPRA Garage, a building with a design reminiscent of a racing driver's camp and in which the brand invested 5.3 million euros. In addition, CUPRA expanded its international presence by developing its own network of points of sale, offering flexible new formats beyond the traditional dealership, to enable customers to experience the brand's universe. After Mexico City, CUPRA opened its first CUPRA garage in Europe, in the city of Hamburg. Today, CUPRA has more than 500 points of sale where more than 600 CUPRA Masters guide customers through the brand experience. After the summer, the brand started production of the CUPRA Formentor in Martorell, which means more than 10% additional production volume for the factory. CUPRA ended the year in style with the launch of three models: the first 310hp version of the CUPRA Formentor, the brand's first electrified car model, the CUPRA Leon e-HYBRID, and the renewed CUPRA Ateca. With this product offensive, CUPRA wants to expand its position in the most important European markets and expand into new countries overseas.

Nach dem Sommer nahm die Marke die Produktion des CUPRA Formentor in Martorell auf, was mehr als 10% zusätzliches Produktionsvolumen für die Fabrik bedeutet. CUPRA schloss das Jahr stilvoll mit der Einführung von drei Modellen ab: die erste 310PS-Version des CUPRA Formentor, das erste elektrifizierte Automodell der Marke, der CUPRA Leon e-HYBRID, und der erneuerte CUPRA Ateca. Mit dieser Produktoffensive will CUPRA seine Position auf den wichtigsten europäischen Märkten ausbauen und in neue Länder in Übersee expandieren.