Meet the new e-ambassador.
Mattias Ekström takes the wheel as the CUPRA e-Racer's official driver.
It’s game time.
Meet the new CUPRA Pilots who will represent CUPRA during the 2019 season of WTCR.
CUPRA for ETCR.
CUPRA is shaping the future of racing by bringing a whole new experience to the tracks
The CUPRA e-Racer takes its first steps.
For many, the race track is synonymous with the thunder of engines. But the future of racing isn't who's got the
A winner’s DNA.
CUPRA recently became the sponsor of the Ducati Team at the MotoGP World Championship…
Why do we race?
Motor racing is all about calculation. It's the millisecond that determines the winner of the race.
Same circuits.
Different paths.
The evolution of racing.
From SEAT Sport to CUPRA Racing
The future of racing is here.
Can you imagine racing fans interacting with the drivers of their favourite cars on the track?
Racing is in my DNA.
Motorbikes, cars, racing in general... I've always loved competition. Not just winning, but discovering my own potential, pushing myself further to achieve things that...