The CUPRA x Fujifilm Photography Contest (hereinafter referred to as “Competition”) is open to all Singaporeans, Permanent residents, and residents of Singapore, aged 18 and above.

1. Competition Themes

1.1. Participants are required to take a minimum of one (1) photo of any CUPRA automobile and publish the photo on Instagram based on any of the following themes.

a. CUPRA Design

Celebrate the design cues and details unique to CUPRA – create dynamic photographs that dramatically highlight the lights, the lines, the exterior, and the interior of a CUPRA car.

b. CUPRA Performance

Demonstrate the speed and performance of CUPRA cars through the frame. Capture photographs that freeze speed, motion, and energy in a single frame.

c. CUPRA Tribe

Whether drivers, passengers, friends, or family – Exemplify what it means to be part of the CUPRA Tribe.

1.2. Participants may select any theme and interpret it creatively; however, the photographs must feature a CUPRA model. Any CUPRA model may be featured. No other automotive brands are allowed within the submitted images.

2. Competition Period and Eligibility

2.1. This competition runs from Saturday, January 24, 7:00 PM to Saturday, February 7, 11.59 PM (“Competition Period”).

2.2. This competition is only open to aspiring or amateur photographers. Professional photographers – defined as individuals who earn income from photography, whether full-time or part-time – will be disqualified.

3. Content Usage Rights 3.1. By entering the Competition, participants grant CUPRA Singapore and FUJIFILM Asia Pacific Pte. Ltd. (Fujifilm Singapore) (including their parent companies, subsidiaries, affiliates, agencies, and authorised partners) a royalty-free, perpetual, irrevocable, worldwide, and non-exclusive licence to use, reproduce, edit, publish, adapt, distribute, display, and communicate the submitted photographs—whether in full or in part—for any purpose related to marketing, publicity, promotion, editorial use, internal documentation, or future campaigns.

3.2. This licence covers all media formats, including but not limited to:

a. Social media platforms

b. Websites and digital channels

c. Print materials and outdoor media

d. Exhibitions, events, and showcases

e. Marketing and promotional assets

3.3. Each participant represents and warrants that any work, submission, entry, image, or other material submitted in connection with the contest (the “Submitted Content”) is the participant’s original work, has not been copied, adapted, manipulated, digitally altered, photoshopped, generated, assisted or created using artificial intelligence tools, machine learning systems, or similar technologies, and accurately reflects the participant’s own effort and creativity.

3.4. Each participant further represents and warrants that the Submitted Content: does not infringe or misappropriate any copy right, trademark, patent, trade secret, privacy or other proprietary or personal rights of any third party; does not contain any content owned by or derived from third parties unless the participant has obtained all necessary rights, licenses, consents and permission and complies with all applicable laws, regulations, and contest rules.

3.5. The participant shall indemnify, defend and hold harmless Fujifilm Singapore and CUPRA and its related corporations, and their respective directors, officers, employees, agents and contractors from and against any and all claims, demands, actions, proceedings, losses, damages, liabilities, costs and expenses (including legal fees on a full indemnity basis) arising out of or in connection with:

(a) any breach or alleged breach of these Terms & Conditions;

(b) any claim that the Submitted Content infringes or violates the intellectual rights of any third party; or

(c) any unlawful or negligent act or omission of the participant.

3.6. Without prejudice to any other rights or remedies, Fujifilm Singapore and CUPRA reserve the right to disqualify any participant and remove or reject any Submitted Content that, in Fujifilm Singapore and CUPRA’s opinion, breaches clause 3 and 4.

4. Image Requirements

4.1. AI -generated, AI-manipulated, or AI-enhanced images are strictly prohibited. Any use of AI will result in automatic disqualification.

4.2. Participants may use Adobe Lightroom or a similar editing software for colour corrections and basic enhancements only.

4.3. Adding fake elements, composited objects, or any non-original imagery will lead to disqualification.

4.4. Submitted images must not have previously won awards in any competition prior to the competition’s opening date.

5. Submission Requirements

5.1. This Competition closes on 7 February 2025 at 11.59 PM (Singapore Time). Submissions posted after this deadline will not be accepted.

5.2. To enter the Competition, participants must: a. Post at least one original photograph based on the Competition themes on Instagram with the #FrameTheThrill. Participants must set their Instagram accounts to public for valid entry. 5.3. If the submitted photographs include identifiable persons, participants must obtain consent from those featured.

5.4. No inappropriate, offensive or unlawful content will be accepted.

6. Winner Selection

6.1. All eligible submissions will be reviewed by the organisers to ensure they meet the Competition requirements.

6.2. Winners will be determined solely based on the number of ‘likes’ each photograph received on the official Instagram post.

6.3. The photograph post with the highest number of likes at the end of the competition period will be declared the “Grand Winner”; the photograph post with the second highest number of likes at the end of the competition period will be declared the “Runner-up”.

6.4. Any attempt to artificially inflate engagement, such as through bots, paid engagement services, or fraudulent activity, will result in immediate disqualification.

6.5. In the interest of fairness, both CUPRA Singapore and Fujifilm Singapore reserve the right to remove suspicious likes or disqualify entries at their discretion.

6.6. Results are final, and no correspondence will be entertained.

7. Prize Details

7.1. The “Grand Winner” will receive one (1) Fujifilm X Half Digital Camera and one (1) week extended test drive experience with a CUPRA Car.

7.2. The “Runner-Up” will receive one (1) Instax LiPlay+ Hybrid Camera and a one (1) three-day-two-night extended test drive experience with a CUPRA Car.

7.3. The CUPRA car model and dates for this experience will be determined by CUPRA and communicated to the winner two (2) weeks before the scheduled one-month drive window.

7.4. To be eligible for the test drive experience, the winner must be at least 21 years old and have a valid Singapore Driver's Licence.

7.5. The prize is not exchangeable and not transferable to a third party / additional driver.

7.6. The CUPRA vehicle shall be provided, including road tax and insurance, excluding petrol/electricity.

8. General conditions

8.1. Employees, partners, and agencies of CUPRA Singapore and Fujifilm are not eligible to participate.

8.2. Prizes are non-transferable and cannot be exchanged for cash.

8.3. All prizes are provided on an “as is” and “as available” basis. To the fullest extent permitted by applicable law, Fujifilm Singapore and CUPRA make no representations or warranties, express or implied, in relation to any prize, including as to quality, condition, merchantability, fitness for a particular purpose, safety or performance.

8.4. Fujifilm Singapore and CUPRA shall not be responsible or liable for any misuse, non-use, or improper use of any prize, or for any loss, damage suffered by a participant or any third party arising out of or in connection with the use, enjoyment, or possession of a prize

8.5. Participation in the competition is entirely at the participant’s own risk. To the fullest extent permitted by applicable law, Fujifilm Singapore and CUPRA shall not be liable for any loss, damage, injury, cost, or expense (whether direct, indirect, incidental, consequential or otherwise) suffered or incurred as a result of or in connection with participation in the competition.

8.6. These Terms & Conditions shall be governed by and construed in accordance with the laws of Singapore, and you agree to submit to the non-exclusive jurisdiction of the courts of Singapore.

8.7. By participating in the Competition, each participant consents to the collection, use and disclose of his or her personal data by Fujifilm Singapore and CUPRA for the purposes of administering and conducting the Competition, in accordance with the data policy.

8.8. Fujfilm Singapore and CUPRA reserve the right, in its sole discretion, to amend, suspend, postpone, or cancel the Competition at any time in the event of circumstances beyond its control, technical failures, fraud or any other matter which, in Fujifilm Singapore and CUPRA’s opinion, affect the proper the conduct of the Competition. Where reasonably practicable, participants will be notified of such changes. No liability shall attach to both Fujifilm Singapore and CUPRA as a result of such amendment, suspension, postponement, or cancellation, subject always to applicable law.

8.9. By entering the Competition, each participant is deemed to have read, understood and agreed to be bound by these Terms & Conditions.

9. Liability Release

9.1. To the fullest extent permitted by applicable law, each participant irremovably releases, discharges, and agrees to hold harmless Fujifilm Singapore and CUPRA, and its related corporations, and their respective directors, officers, employees, agents and contractors from and against any claims arising out of or in connection with the participant’s participation in the Competition or the acceptance, use or enjoyment of any prize, provided that nothing in these Terms & Conditions shall exclude liability for any fraud or any liability that cannot be excluded under applicable law.